Proud generalist with strengths in product strategy, data and behaviour psychology

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My core principles

✦ Do whatever it takes

I roll up my sleeves and do whatever it takes to build great products. Be it teaching myself to code, writing PRDs, or diving into After Effects—nothing's off the table. I’m all about finding solutions and getting things done.

✦ Strive for excellence

I hold my work to a high standard, relentless to close the gap between my skill and taste. I’ve come to embrace countless failed attempts, knowing that each one brings me closer to producing work I’m truly proud of.

✦ Seek ambitious ideas

I’m drawn to exploring bold ideas that can truly impact society. They often open up new ways of thinking and spark fresh prespectives. If there’s nothing to lose, why not take the leap and see where these ideas can go?

Things that excite me

cognitive psychology

typography

product analytics

copywriting

attention to detail

brand voice

talking to users

motion

Playlist I default to

Philosophy I hold dear

meraki

[may-rah-kee]

Putting your soul, love and care into your work