LIDO LEARNING

Elevating student engagement with weekly goals

DURATION

2 months

SCOPE

User experience,
User testing

team

Raghav S, Surabhi T,
Lipika S, +5 more

launched

February 2022

In 2022, I reimagined Lido’s content library to support focused practice with shorter goals. I led design to build over our core game mechanics. After many iterations and testing, we launched it for premium users, earning much recognition from leadership.

what is lido?

Lido, is an online learning platform for K-12 students

Lido hires top tutors who provides classes in Maths, Science, English and Coding. Students can enroll in one or more courses. Lido earns revenue from tuition fees, so ensuring engagement of students on the platform and in classes was crucial.

context

Students weren’t practicing quizzes despite incentivizing them with Mastery Points

We had introduced Mastery points to incentivize self-paced quiz practice in the content library.  Despite this, a low quiz completion rate was observed. The goal was to increase student engagement and retention. My task, leading the UX, was to design an ecosystem for regular quiz practice within the content library.

What are Mastery Points (MPs)?

/  existing CONTENT LIBRARY  /
problem

Content library made taking quizzes feel taxing

Students were assigned a course-wise goal of earning [XX,XXX] MPs over the semester. This meant completing all lesson quizzes across all chapters in the content library for each course they were enrolled in.  A low quiz completion was a result of:

Lack of targeted practice

Content library’s nested structure lacked a clear roadmap causing decision fatigue on where to begin.

Ambitious goals

Reaching [XX,XXX] MPs discouraged quiz attempts and causing goal disengagement.

No accountability

Self-guided nature of content library led students to procrastinate and devalue future rewards without consequence.

solution

Break down the larger goal into shorter, easily achievable goals

In a discussion with the PM, we identified that prioritizing short-term goals build confidence and momentum toward achieving long-term goals. Our approach was to incorporate three attributes in these short-term goals:

Time-bound

A clearly defined timeframe creates a sense of urgency

Trackable

Measurable goals ensure students that they are progressing

Well-defined

Defined action items reduce decision making on students’ part

/  gamification ecosystem we designed  /

Introducing

Weekly Goals

Weekly goals provides continuous motivation and encourages students to practice quizzes regularly with bite-sized goals.

well-defined

Scale down magnitude of goal target to reduce perceived effort

To make the goals easier, we made the target MPs smaller. We changed the big target of [XXX,XXX] MPs into smaller weekly targets of [X,XXX] MPs. Quizzes were shown upfront, to reduce clicks taken to begin practice. We grouped quizzes based on lesson for each course they were enrolled in.

New tab introduced to provide a consolidated view of all subject-wise goals for quicker access.

Clearly defined target showing goal progression

Countdown to induce a sense of urgency to drive immediate action

Immediate access to quickly locate quizzes all collapsed under a button to reduce cognitive load

time-bound

Dynamic status timeline of goals to prompt urgency in practice

A timeline of the goals would visually indicate how much time students had for completion. We decided to include the date and the status of the goals to make it informative. But... the Engineering team revealed a constraint!

ADdressing constraint

Timeline shows only current and past goals

The idea was to highlight 'Ongoing' week by placing it at the fixed center of the axis, flanked by past and future weeks on either side. Hold on.. future weeks?! Yes. Since, future weeks data couldn’t be shown, I represented them with empty circles to maintain visual balance.

/  status timeline of goal /
trackable

Review past results to measure progress

Providing access to previous weekly goals, we thought would prompt students to evaluate their performance. The goal of this page was to bring continued engagement. Students could reattempt the lesson quizzes for better scores.

measuring success

Engagement and content effectiveness, our KPIs, were measured by tracking 4 metrics

impact

A game changer for Lido Learning

Launched in February 2022 for premium users, Weekly Goals garnered remarkable responses from the C-suite and the users. My role spanned across design, thorough documentation for hand-off, and engaging stakeholders in ideation workshops. We tested our prototype with 5 Lido students and here are the results.

5/5

Participants found weekly goals interface easy to follow

76%

Task success rate for a total of five tasks

2/5

Participants could not identify no. of quizzes for a weekly goal

lessons learnt

Not all battles are worth fighting for

Expect differing opinions with stakeholders in tense discussions about user experience. I learned to step back from my design, maintaining a broader perspective. Stay patient, identify when to assert your ideas, and when to compromise. This allowed me to tackle the most significant problems first.

Lead by example to get buy-ins

While your designs seem to hold value, they might not be implemented due to team bandwidth, which is alright. To gain support, share examples of interaction patterns from successful products. Prioritize easily implemention that align well with your context.