Nauto

Designing driver experiences for safety

role

Product Design
Intern

Duration

Jun - Aug 2024

team

scope

Feature scoping,
Design, Requirements,
Product Strategy

Over the summer, I was trusted to own the design execution & strategy for Nauto Connect mobile app. In an effort to increase adoption, I scoped key features around incentive tools informed by usage data & competitive research — ultimately redesigning Driver Leaderboard.

This work is under NDA. Get in touch to learn more.

overview

Nauto is a driver & fleet safety platform that predicts & prevents accidents with AI

The goal of Nauto Connect app is to give drivers insights about their safety performance.

Our challenge was to incentivize the bottom performing drivers to actively improve their safety score. Why was it worth solving — because the bottom performers contributed to 50% of risky driving behaviors. Solving this problem would help fleets reach their safety goals.

My efforts prioritized transforming the existing metric leaderboard into a community focused experience to enable peer recognition as a motivator.

impact

Driving safety through design

I felt both humbled and invigorated by designing experiences that encourage safe driving and save lives – a mission we all rallied towards. Working in a nimble team allowed me to pivot quickly in the product development cycle with significant ownership. Over time, I learned to build cadence by teaming closely with product managers, engineers, and data experts to deliver value in a short span.

01

Scoped a feature set to guide roadmap

I defined 5 features centered around Insights and Incentive tools informed by competitive landscaping and app usage metrics

02

Led the Leaderboard redesign, now in prod

I drove the design execution from requirements to high-fidelity screens to reviews for alignment with Engg team – pushing to production

shout-outs

Kind words from my team

I’m incredibly grateful to Andrew Kaneshiro, my manger, for allowing the autonomy to focus on the strategic vision of the product and think beyond pixels. This has been one of my most rewarding experience so far.

Matt Ikeler

Senior Product Manager, Nauto

Pushti is an exceptional all-around designer who excels in every aspect of product and design – from craft to storytelling to strategic vision.

During her time at Nauto, she onboarded at record speed and immediately began adding value to the team. Proactive and self-directed, she reached out to other team members and subject matter experts to immerse herself in the product space.

Aside from her leadership qualities and design expertise, Pushti's focus, calm presence, and creativity added a burst of energy to our small team...

Daniel Ly

Senior Product Designer, Nauto

...Pushti demonstrated a remarkable ability to quickly grasp the complexities of our full ecosystem, a feat that is no small task.

Within a short period, she delivered outstanding work on competitor landscaping and a comprehensive Product Requirements Document (PRD). Her effort was nothing short of astounding, and she consistently exceeded all expectations.

Pushti displayed a deep understanding of product design principles and applied them with a seasoned touch. It’s rare to see such maturity and proficiency from someone...

learningS & growth

Embrace the product mindset

Expanding my responsibilities to include feature scoping, prioritization, authoring PRDs was more stimulating than challenging. It got me thinking deeply about the business impact of these features and strengthened my confidence in pitching designs to internal stakeholders. While estimating resources for launch was initially challenging, my manager’s guidance on setting OKRs helped me qualify success of initiatives I drove. As a result, I gained a 20,000 ft view of direction we were heading while staying accountable of my efforts towards product success.

Principles of human motivation

Building incentive tools required me to dive deep into drivers' core motivations, which revealed distinct driver archetypes with varying preferences. This guided me to apply Yu-kai Chou's Octalysis framework to conceive a feature set that aims to maximize engagement for individual archetypes. I focused on intrinsic motivators - particularly social influence and relatedness. This understanding of behavioral design led to transforming the leaderboard from a simple metric display into a community-focused experience.